Concrete Concept is the brainchild of Angela Barker-Blundell, ex CEO of Wolford UK and Ireland, Olsen and Founder of CNCRT London.

With over two decades of experience in the industry, Angela has proved that her strategic decisions have always succeeded in growing the long-term success of each brand. 

Angela previously consulted for International companies in redefining the positioning within their core markets. In addition to branching out into other global markets, placing brands with the correct retail partners are key to long-term growth while managing the transition into new and existing markets internationally. Her experience in building businesses has been through various channels; franchise, distributor, e-commerce, retail and wholesale. Prior to launching her consultancy, Angela was instrumental in the growth and profitability of companies. Her career started in sales and marketing and quickly progressed into directorial roles, thanks to her dedication to ensuring that her brands exceeded expectations. Her experience spans both the luxury and volume market, having held sales and directorial roles with brands such as Diesel, Staff International SpA (D Squared, Dieselstylelab, Margiela 6), Club 21 (Armani, Guess? jeans) and the Bestseller Group (Selected). She is an omn-channel leader who has successfully proven that brand definition is key to success.

Angela truly believes that cementing the foundation of each company is key to long-term success; ensuring each company understands its WHY, its USP, its HERITAGE and most importantly its DNA, before future strategies and company structures can be formulated. We offer a sales agency, brand profiling, positioning and marketing.